New team slogan lacks clear hockey relevance

Team Toughness Debate

The Senators rely on a collective physical identity rather than a designated enforcer to meet the league's demands for competitiveness.

Tribute Video Debate

The organization's decision to produce a tribute video for a departing player draws criticism due to the manner in which the exit occurred.

New Team Slogan

The new organizational branding fails to resonate or clarify its connection to the hockey team, resulting in confusion.